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📘 Vocabulary (B1–B2 – Advertising)

• Target audience – the group of people a company wants to reach

• Campaign – a planned series of ads

• Promotion – activities to increase sales

• Endorsement – when a celebrity supports a product

• Brand – the identity of a company/product

• Slogan – a short, memorable phrase

• Billboard – a very large outdoor sign

• Commercial – an advertisement on TV or radio

• Persuasive – trying to make someone believe or do something

• Marketing – the activity of promoting and selling products

• Product placement – advertising inside films or shows

• Discount – lower price than usual

💬 ESL Questions (B1–B2 – Advertising)

1. What makes an advertisement successful in your opinion?

2. Do you usually remember slogans or logos? Can you give examples?

3. Which type of advertisement is the most effective: TV, online, posters, or social media?

4. Have you ever bought something only because you saw it in an ad?

5. Do you think advertisements always tell the truth? Why or why not?

6. What role do celebrities play in advertising? Do you think endorsements are effective?

7. How do companies target different audiences (children, teenagers, adults)?

8. Do you think product placement in movies and series is a good idea? Why / why not?

9. What are the advantages and disadvantages of online advertising?

10. If you had your own business, how would you advertise it?